RedKite International - International Business Development

Methods & Models

Moving beyond the comfort zone of a domestic market into new territories is a challenge for most businesses, particularly if they have little experience with international trade. Do you follow a strategy of 'one size fits all' and make no allowance for local tastes, or do you tailor your products and services to the local market? Should you set up offices in the new market or work with local partners? How much will it all cost and how big is the opportunity? These are just some of the questions all businesses looking to move into new international markets need to answer.

Red Kite's 'Intelligence' Model addresses these questions, utilising the overseas experience and knowledge of Red Kite International coupled with our clients' domestic knowledge and experience. That's the strength of this model: pooling knowledge and experience from the client, Red Kite International and in-market experts to deliver a recommended course of action that is effective and profitable.
While the process is not linear, and may require other tools/models to provide a comprehensive analysis of a market, these are the primary tiers of our model:
 
Geo-Markets Intelligence - identify markets for business development and provide market overview addressing key issues such as culture, industry, finance, distribution and channels.
 
Industry Intelligence - provide insights into 'how the business works' at a local level in relevant markets. This includes a review of barriers to entry including legal, financial, competitive, corporate and cultural factors
 
Organizational Intelligence - review a client's product/business to fully understand the value proposition and client's domestic market experience. This includes mining the client's knowledge of industry structure and competitors.
 
Local Market Intelligence - utilising our local network of associates, we can map market structure and competitive activity. This includes identifying potential partners, if appropriate.

To learn more about Red Kite's ‘Intelligence’ Model and how it can help strengthen your international efforts, contact us.